MANAGING DIRECTOR
DAVID TOWNEND

Azalea Hospitality was founded by David Townend, who is arguably one of Asia’s leading private club and destination golf experts, having spent the past 30 years developing and operating market-leading, international award-winning facilities across the Asia-Pacific region. David is a past recipient of the Asian Golf Awards, General Manager of the Year, and regularly is invited to speak at industry conferences. 
 
During his career, he has been engaged by leading management groups including, Starwood Hotels & Resorts, IMG and Troon Golf, to create and manage some of their premier facilities. In addition to an extensive background in luxury projects, he spent five years as the Corporate Director for the Asia-Pacific division of Troon Golf, where he held the responsibility for both business development and operations management.
 
Prior to establishing Azalea Hospitality, David was the Senior Vice President -Golf for the Malaysian government linked, Themed Attractions Resorts & Hotels (TAR&H), where he oversaw the construction, pre-opening and operations of three luxury destination golf projects under the Els Club Malaysia brand. The success of the first project was unprecedented, winning global recognition including the World’s Best New Golf Course and Asia’s Best Golf Course at the World Golf Awards.

Our Vision

It is our vision to be a leading innovator for changes to the golf industry that will ensure the long-term viability of the game, and sustainability for the businesses that our clients entrust to us.
 
We create, innovate, and operate the future of the golf and leisure hospitality industry.

Our Mission

We aspire to be a synonym of golf and leisure hospitality as a leading operator and trusted consulting partner, representing the highest competence and expertise within the industry.

Our Values

Integrity | Communication | Passion | Improve